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Wellbookin

CLOSER TO LIFE

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An illustration of our mission · AI-generated

People. Places. Practices. Closer to what matters.

From curiosity to real life

A new place or practice may be close by. But between curiosity and showing up, questions remain: who leads the session, what happens, and is it right for me?

We start with banya practitioners and bathing culture: guided steam sessions, bathing programmes, bathhouses and thermal spas. We help people understand who leads, where it happens and what to expect. Our best outcome is someone closing the service and going to experience it.

You bring this idea closer to people

Your voice helps people discover something new. You provide context and trust; we help turn interest into a real meeting.

For the guest
A chance to find a meaningful experience and take the first step.
For the practitioner
A chance to reach people who connect with their approach.
For the venue
Show the space, introduce practitioners and share programmes and events.
For all of us
More meetings, shared discoveries and time spent together.
  1. 01

    Discover

    Find a practitioner, place or practice.

  2. 02

    Understand

    Know what to expect and whether it suits you.

  3. 03

    Make a plan

    Choose a time, invite others and arrange the meeting.

  4. 04

    Experience

    Close the service. Go to the meeting.

Less time in the service. More life beyond it.

Who, where and what to expect

Our focus: banya, thermal spas and wellness

Banya practitioners lead guided steam and bathing programmes. Bathhouses and thermal spas provide the setting. This is our first professional focus within the wellness industry.

Practitioners and helping professions

People who work with the body, attention and personal experience: banya practitioners, bodywork specialists, somatic therapists, psychologists, coaches and yoga teachers. This is our wider direction, not a list of services already available.

Practices: what happens in a session

Not an abstract idea, but a specific format: a steam session, yoga class, bodywork practice or meeting with a specialist. We explain who leads, how it works and where it happens, so people can choose for themselves.

Venues that bring people together

Bathhouses, thermal spas, retreat centres, resorts and spas. A venue needs to show its space and programmes, introduce practitioners and help guests understand the experience worth coming for.

01

Everything for your story

Original Wellbookin logo on a light background

Original logo

PNG · 2172 × 724 px
Light background, not transparent

Download PNG
Wellbookin wordmark
Wordmark colour

Logo for layouts

SVG · ready-to-use colour variants
Variants of the original wordmark

Download SVG
Triple-loop merchandise print

Merchandise mark

Triple loop · SVG / PNG
Not a replacement for the main logo

Download SVG PNG
Brand guide (Russian)Mission, copy, logo, palette and merchandise · Russian PDFPublication copyProject description, manifesto and links · English TXTVisual brand referenceOriginal reference · PNGMerchandise referenceT-shirt: front and back prints · JPGInter fontVariable WOFF2 · OFL licence included in ZIPComplete media kitLogos, font, Russian guide, merchandise and copy · ZIP
02

CLOSER TO LIFE

Our mission

Help meaningful connections happen more often: with yourself, with people, places and practices.

Our first professional market is banya practitioners and bathing culture. Wellbookin's mission goes beyond any one format.

In one sentence

Wellbookin helps people meet banya practitioners, discover bathing programmes, places and events, and take the first step towards a real-life experience.

For publication

Wellbookin is a guide from curiosity to real-life experience. Our current focus is banya practitioners, bathing culture, bathhouses, thermal spas and the wellness industry. We help people meet a specialist, understand their programme and turn interest into a meeting. Our wider direction includes bodywork specialists, somatic therapists, psychologists, coaches and yoga teachers. This is a direction for growth, not a claim that all these professions are already represented in the service. Venues matter too: bathhouses, thermal spas, retreat centres, resorts and spas. Wellbookin helps them present their space, programmes and the practitioners who work there.

The Wellbookin manifesto

We believe in meaningful connections: with ourselves, with people, places and practices.

Sometimes a meeting, a new place or a new experience can change how we feel, offer a different perspective or start something important.

Wellbookin is a guide between people and these experiences. We help people find others they connect with, discover new places and practices, and take that first step into something new.

We use technology not to hold people's attention, but to remove unnecessary friction between people and real life.

Less time in the service. More life beyond it.

  • Simplicity
  • Care
  • Naturalness
  • Connection
  • Growth
03

Our voice

Warm, calm, encouraging, honest and human; clear and welcoming.

01

Invite, don't instruct

People decide for themselves. We don't tell them how to live.

02

Speak like a person

Clear and calm. A real practitioner, place or meeting matters more than a grand promise.

03

Stay grounded in facts

Names, prices, dates and terms come from verified information. We don't invent reviews or results.

04

Lead towards real life

The value is in a meeting that happens and an experience lived, not time spent on a screen.

Not our voiceCloser to Wellbookin

Not our voiceA practice that will change your life forever

Closer to WellbookinMeet the practitioner and learn about the practice. See how the session works and decide whether it suits you.

Not our voiceThe best practitioners. Guaranteed health benefits

Closer to WellbookinLearn about the practitioner, their approach and programmes. Ask a question before booking.

Not our voiceCome back every day so you don't miss out

Closer to WellbookinFind a meeting you want to attend. Invite the people you'd like to share it with.

Brand phrases

  • More meaningful connections.
  • A guide between people and experiences.
  • With yourself. With people. With places. With practices.
  • Less time in the service. More life beyond it.

Words with a purpose

Practitioner
A specialist who leads a programme or session. Our current focus is banya practitioners
Experience
The broader meaning of the brand
Programme
A practitioner's offering without a fixed date
Event
A meeting on a specific date and time
Practice
A specific way of working with the body, attention or personal experience: for example, a steam session, yoga or bodywork
Treatment
A spa or relaxation format
Place
The space where the meeting happens
04

Brand identity

Logo and name

  • The original PNG is the logo reference. Use the ready-made dark, light or Sunset / Coral SVG variants for layouts.
  • Keep the connected letterforms and loop intact. Don't recreate the logo with a font or replace it with the old 3D W.
  • Don't stretch, tilt or add effects to the logo. Leave clear space of at least one letter's height and choose a contrasting background.
  • The logo reads wellbookin as one word. In ordinary text, use Wellbookin, not Wellbooking or WellBookin.
  • The triple loop is a merchandise print, not a replacement for the main logo. FEEL FLOW GLOW belongs to merchandise; CLOSER TO LIFE is the slogan.
  • Photography should show the actual place, person or experience. Don't present stock or AI-generated images as documentary photographs.

Colours

#FF6A3D · #FF3B6B

Headings, body text and UI

Inter

Regular 400 / Semibold 600 / Bold 700

Inter

Meaningful connections

With yourself. With people. With places. With practices.

Book. Get inspired. Find your people.

Merchandise and real moments

CLOSER TO LIFE

Real people, natural light, nature, details and moments of connection. Hugs, laughter and movement instead of a posed line-up.

White logo and CLOSER TO LIFE on the front. Triple loop and FEEL FLOW GLOW on the back.

Download reference
Black Wellbookin T-shirt reference: front and back prints
05

Before publishing

  • The experience and its intended audience are clear.
  • Facts, price, date and link have been checked.
  • No promises of treatment outcomes or guaranteed results.
  • Photos and quotes are used with permission from the rights holders.
  • The practitioner and their approach are described without invented details.

Project links

Wellbookin website Events and experiences Bathing culture · Telegram (Russian)

Use the current resources on this page before each new publication.